We introduce products when we feel they meet our strict principles of quality, transparency, and efficacy. We will never claim to have the widest assortment; others can stock thousands of products. Our curated selection allows us to be deliberate with regards to scientific backing and ingredient supply chain. It allows us to ensure all of our products are properly tested and verified.
We create products that are as effective for your body as possible. That starts with research: we choose ingredients based on the science that backs them up. Then we take care to use the forms of each nutrient that are easiest for the body to digest and absorb.
Our research and development team has traveled the globe, forging relationships with farmers and suppliers as committed to quality, ethical harvesting methods, and sustainability as we are. We take sourcing seriously because ingredient quality influences potency and bioavailability.
We take testing seriously. All of our products are tested three times throughout our supply chain. Once, when we receive ingredients, again during manufacturing, with further third-party testing on finished products. This approach ensures our products meet exacting specifications, and that they're safe. All raw materials and finished products are tested in the United States.